Words from the Founder of BabyLux

BabyLux has been a trusted distributor of premium baby essentials and toy brands for over 10 years. We proudly represent renowned baby and toy brands from the USA and Europe, distributing them to countries across Asia, including China, Japan, Korea, Malaysia, Hong Kong, Singapore, Thailand, Vietnam, and more. The name BabyLux stands for "Luxurious Baby," as we believe every baby is a precious little angel in their parents' lives.

I founded BabyLux in 2012 following the birth of my first baby boy. As new parents, my wife and I wanted nothing but the very best for our son—products we could trust, and ones that would make parenting not only easier but also more enjoyable. We understand that raising children can be challenging, but we believe it can also be fun and full of joy. That’s why we’ve always been committed to selecting only the best brands that align with our values and standards.

During the pandemic, we witnessed a growing demand for STEM toys as parents sought educational, engaging, and meaningful ways to support their children’s learning at home. In response, we launched our subsidiary, ToyBrain, which focuses exclusively on distributing high-quality STEM toys that inspire creativity and learning.

At BabyLux, we promise to remain highly selective in curating only the best baby essentials and award-winning toy brands. Through our extensive network of traditional and online retail partners, we continue to bring these trusted products to families across Asia, helping parents everywhere create joyful and memorable experiences with their children.

Why choose BabyLux?

At BabyLux, we are passionate about nurturing young minds and fostering creativity through STEM education. We now focus exclusively on offering innovative and high-quality STEM toys that inspire children to explore, build, and problem-solve. With a commitment to enhancing learning experiences, we aim to make a meaningful impact on Taiwan’s educational landscape, leveraging new government programs and growing demand for STEM education in the region.

We are dedicated to providing thoughtfully curated products that empower children to learn through play. As our CEO's journey evolves alongside his growing child, our product range will also continue to expand to meet the ever-changing needs of young learners.

For the Brand Owners:

• Deep Local Expertise: With our exclusive focus on Taiwan, we bring deep local market knowledge and insights, helping brands make a stronger impact in this region.

• STEM Advocacy: We actively support the STEM education movement in Taiwan, working with government programs and local institutions to expand opportunities for learning.

• Reliable Partner: We handle trademarks, intellectual property rights, and customs issues, so you can focus on developing amazing products.

• Market Feedback: We collect and share local insights to help shape your global business development strategy.

• Cost-Saving Partnership: As your trusted local representative, we help reduce management costs while building your brand’s presence in Taiwan.

For the Resellers:

• STEM-Centric Product Portfolio: Gain access to the latest and most innovative STEM toys that meet the rising demand in Taiwan's education market.

• Marketing Support: Take advantage of our comprehensive marketing database and resources to better promote STEM toys.

• Logistics Expertise: We provide tailored logistics advice, leveraging our years of experience in international business.

• Flexible Ordering: We offer flexible ordering options to suit your business needs, along with insights from other successful sellers in Taiwan.

Check here for more information about becoming an authorized reseller.

For Parents:

We understand that raising curious and creative learners is your top priority. That’s why we’ve dedicated ourselves to providing exceptional STEM toys that spark imagination and problem-solving in children of all ages. Whether you’re a new parent or raising a young learner, our products are here to support your journey. Let’s grow and learn together!

What the brand owners are saying about us