5 Booth that you must visit in IMBEX 2021 - Indonesia Maternity, Baby & Kids Expo

This time we are going to take you to a virtual exhibition in Indonesia, IMBEX - Indonesia Maternity, Baby & Kids Expo, after canceling this big event for almost 2 years, finally the situation in Indonesia is allowing exhibitions to be held again. Same as years before, IMBEX was held in Jakarta Convention Center for 3 days, 26-28 November 2021.

What makes IMBEX 2021 different with years before? Due to COVID-19, the exhibition has limited the visitor, and entering time is divided into 3 groups, which is Group 1 (09:00-12:00), Group 2 (12:30-15:30), Group 3 (16:00-19:00).

PS. We also do a virtual exhibition to Taiwan, check here.

▼ When you arrived, you need to be in line, the staff will check each visitor’s ticket and body temperature. This year, all tickets can only be bought online. Everyone must wear double mask in the exhibit area, and wash your hand before entering the hall. That’s why the line is so long.

▼ After being in line for almost 45 minutes, I finally can enter the building. They change our ticket to this visitor bracelet.

▼ This sign is everywhere, the exhibitor keep reminding us to stay in distance, wear mask and wash our hand frequently. Also, we can’t use cash for transaction. But they have prepare the card payment and QR code payment as well.

▼ The brochure this year.

▼ You can see this hand sanitizer machines here and there. So don’t forget to sanitize your hand.

▼ Ah, almost forget. Not only body temperature need to be below 37.2 degree Celsius, but you need to be fully vaccinated (2 dose) in order to visit IMBEX.

▼ IMBEX welcoming hall, Baabaasheepz welcoming you to IMBEX.

▼ Then we start to seeing the booth. As always, stroller booths are always located outside the hall - like a big space before entering the hall, I assume it is because there is no carpet outside, smoother surface to try the stroller. Correct me if I am wrong..

▼ Baabaasheepz is a Singaporean brand, the material is so soft! For you who love to cover your body with blanket and long sleeves even during hot weather, I recommend you Baabaasheepz.

▼ In my opinion, Hegen is the most beautiful baby bottles, ever. This design will last long.

▼ 2 France brands: THÉO baby furniture set from France and Sophie, the world's favorite baby teether.

▼ Lumba playmat!! The brand I personally love so much, I already follow them since the end of 2019. I am surprised that now Lumba playmat is using Biomaster technology which provides highly effective antimicrobial protection, to reduce levels of bacteria, microbes & viruses on surfaces, plastics, fabrics & more. Not only playmat, they also have fence and bumperbed. Check here.

▼ Lumba playmat latest design, castle! More fun fact about Lumba playmat, it is an Indonesian brand and made 100% local but import quality. If I have enough space in my house, I will definitely purchase it.

▼ Babies First, this is the booth that I go straight to it, they have so many product selection. From outdoor water play until feeding time to sleeping time. The price range also quite wide. They carried several big brands, Nookums, Grabease, IQ Angel, Dr. Dolphin, Concos, and their own brand called Babies First. Look above the booth, they have inflatable baby pool, a very sturdy pool, very perfect to be with you and your baby on the weekend.

▼ Grabease products have caught my attention, the double sided toothbrush from Grabaese, an innovative way to make your toddler willing to brush their teeth by themselves. And also the bibs that you can use when you cut your baby’s hair.

▼ With Nookums, no more crying babies at night. A doll that can be attached to your baby’s pacifier, the doll is so small comparing to my hand, but thinking of the small babies, it is the perfect size for them to hold it tight during sleep.

▼ Size doesn’t matter, who said big toys are better. Exercise your little one's brain development and imagination with IQ Angel toys.

▼ Babies First tableware, made from bamboo fiber with food grade tint, heat resistant until 120 degree celsius. Comes with many animal selections, Owl, Lion, Monkey, and many more. Each set includes plate, bowl, and fork & spoon set.

▼ MOMAMI - As their slogan, mom's little helper, ready to help you protect & give care for your little ones with the finest natural ingredients. They have full range of product. Check here.

▼ With more than 700K followers in Instagram, Libby Baby’s booth is so crowded!

▼ Kazel babyware, a local brand also made in Indonesia, but don’t worry the quality is very good and it is SNI certified.

▼ Cradle Doodle another local brand that I love! Not only the fabric but also the designs, I bought pillow and pillow case that day for myself. Check them here.

▼ Can’t resist something this cute!!

▼ Gender free designs!

▼ I always have some sort of crush with bamboo tableware, so does with Eco Rascals, it is an UK brand, but worry no more, you can bought it from Indonesia if you located in Asia.

▼ The first time I saw Baby Rovega was maybe 2 years ago, back then they didn’t have much collection, but 2 years later, they surprised me with all the new designs and collections, I love their high chair (the crossover collection with Nimbus), the designs are so aesthetics. If by any chances you would like to redesign nursery room, please please please remember them.

▼ I bet you know this brand, Mooimom, this year their big launching is the One-Hand Fold Stroller with Ammar Zoni as their brand ambassador.

▼ Yofi a playmat designed in France was having big discount during IMVEX, I bought one playmat for my sister’s daughter around only USD 13.88 :D

▼ EVERY exhibition, the most-full-of-people booth award will goes to Little Palmerhaus booth. They have a very nice quality baby and kids outfit, but with a very friendly price. As I quote from their slogan, “Where Quality Meets Comfort”. Comfort to your mind and pocket, I think :)

▼ Ever since government closed the move theater, I am craving for a good popcorn - if you are Indonesian, you must know what I am talking about. Abe is a popcorn that very nice to have with your children, and it doesn’t hurt your throat, lol.

▼ Some new comers here and there. A lot new comers have a very nice booth designs.

▼ A active wear brand that is 100% made in Indonesia, LeeVierra Kids, they also have the adult active wear under LeeVierra Active. I love love love their Gingham collection.

▼ Seeing so many local brands attend this exhibition are so nice. Indonesia is an archipelago country, Indonesia have so many beautiful beach, in case you don’t know, Bali is in Indonesia. That’s why I saw pretty much beach wear during IMBEX, one of them is Summertide.

▼ Summertide made with premium UPF 50+ & chlorine-resistant - no more fading and sagging due to chlorine in pools. Summertide collaboration with Friends of Sally.

▼ Floatsuits & swimwear for kids that is SNI & OEKO-TEX certified.

▼ Carrol Baby, another brand with a wide product range, there are blanket, baby and kids clothes, even silicone teether.

▼ Different from Baabaasheepz who has a monotone designs, if you like more dreamy designs, go check Friends of Sally, a buttery soft natural bamboo pillows and apparel. This year they are having crossover with Hello Kitty, and do you know even they have been featured in British Vouge?

Due to the limitations this year, IMBEX has the official online buyer or what we call as Jastip in Indonesia. IMBEX has also collaborate with Shopee for giving a brand new experience through live shopping streaming.

That’s all for IMBEX 2021, what are your TOP 5 brands? See you in the next event!